Resources
Use the website to learn and model the strategy. Use the downloadable guides in the field.
Full Field Guide
A New Agent Playbook for Shorter-Cycle Production, Future Clients & Residential Leasing
The complete operating guide. Covers the opportunity, tenant representation, landlord representation, lease open houses, Tenant Strategy Sessions, compensation concepts, rental CMA, screening boundaries, 30-day implementation, scripts, worksheets, First Team transaction maps, and compliance references.
Quick Start
A 30-Day Field Guide for Shorter-Cycle Production
A condensed implementation guide for the agent who wants to begin immediately. Includes the strategy, opportunity scan, lease-open-house play, tenant conversion process, 30-day launch, and activity scorecard.
Coaching
The Lease Lead Multiplier is designed to be implemented, not simply read. If you are working with Jacob inside First Team, use the daily What's Next coaching rhythm to report what happened and determine the next move.
Jacob Lawlor
Regional Branch Manager
First Team Real Estate
Mission Viejo + San Clemente
Want Help Implementing This?
First Team provides the platform. Jacob helps you turn it into production. Your job is to take action, report back, learn quickly, and keep moving.
